“Do you know what my favorite part of the game is? The opportunity to play.”
-Mike Singletary, Chicago Bears Legend & Hall of Famer
Why Field Day?
For many of us, one of the best days of the school year began with abandoning our textbooks and spilling out of our classrooms for races and relays.
Field Day.
The energy of that day wasn’t about the chance to win. It was about the chance to play at all.
And while it felt carefree, none of the fun happened by accident. Everyone had a turn. A team. A lane to run.
The Field Day name is a reminder that the experiences we remember most, online or on the field, rarely happen by accident.
They’re intentionally designed. They feel aligned with what matters most. They resonate because they’re rooted in something real.
Because what makes the game worth playing hasn’t changed. An audience is still won when your game matches your play — when what you show and what you say line up with who you are.
Our work is to make sure your visuals and voice come through in a way that makes choosing you feel effortless.
Because looking good isn’t the goal.
Being remembered is.
What a Field Day Win Looks Like
Beyond the schoolyard, sports have historically expanded who gets to participate, compete, and be seen. They remind us that confidence grows when people have a place to belong, a chance to contribute, and the support to show what they're capable of.
That's part of what inspires Field Day.
We believe good work deserves to be noticed. Everyone deserves the opportunity to show up with confidence, communicate clearly, and be recognized for what they bring to the table.
Here's what that looks like:
VISIBLE
People can find you, understand what you do, and take you seriously.
ALIGNED
Your website, visuals, and messaging feel like they're on the same team.
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INTENTIONAL
Every design choice serves a purpose, not just a trend.
AUTHENTIC
Your brand feels true to who you are and the work you do.
CONFIDENT
Your business looks as good as the work behind it.
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MEET DESIGNER/FOUNDERKrista Schrage
For over fifteen years, I've helped people connect with ideas through thoughtful design, clear communication, and meaningful experiences. From learning programs and creative content to websites and brand storytelling, my work has always centered on the same goal: making important things easier to understand, engage with, and remember.
These days, that means helping small businesses show up with more confidence online. Whether we're refreshing a brand, building a website, or creating marketing materials, I focus on making sure what people see reflects the quality of the work behind it.
As your creative partner, I'll support you from start to finish. Together, we'll turn your ideas into a purposeful brand experience through a clear, collaborative process designed to build confidence at every step.
Off the field, I'm a mom of two amazing middle schoolers, a proud Dayton Flyer, and a budding backyard birder. In true Chicago spirit, I believe hard work, humility, and a good sense of humor will take you far in life and work.